Sustainable Solutions Emerge From Paying Attention

During his presentation last night, Marcos Salazar, founder of NYC-based Be Social Change, offered a core insight from many years of domestic investment in prototyping and scaling social enterprises.
Projects that go the distance have mostly emerged from time and attention invested in understanding the problem and the people affected by the problem rather than ~ as our genius culture would suggest ~ from an individual’s bright idea or ~ as our obsession with collaboration would encourage ~ as a product of expert brainstorming sessions.

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