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Sustainable Solutions Emerge From Paying Attention

3/25/2015

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During his presentation last night, Marcos Salazar, founder of NYC-based Be Social Change, offered a core insight from many years of domestic investment in prototyping and scaling social enterprises.
Projects that go the distance have mostly emerged from time and attention invested in understanding the problem and the people affected by the problem rather than ~ as our genius culture would suggest ~ from an individual’s bright idea or ~ as our obsession with collaboration would encourage ~ as a product of expert brainstorming sessions.

Ian C. MacMillan supports a similar formula in less developed settings as outlined in his The Social Entrepreneur’s Playbook. MacMillan’s add is that sustainable innovations have clearly ‘define[d] your segment population’ and given attention to the behavior change (i.e., carrying reusable shopping bags with you to the store) that is necessary to scale the innovation.
Remembering that sustainable solutions emerge from investing time and attention in understanding the problem, the people affected by it and the desired behavior change is a useful practice to help innovators to stay grounded in the world. MacMillan also points out that this can be practiced quite effectively by start-ups with low resources.
2 Comments
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5/23/2019 04:53:18 am

Being diagnosed with a heavy, life-threatening disease is not easy. I mean, the fact that we are only mortals can really scare us. Death is something that is inevitable, however, death is not always the same. Well, death does not always come to those who are physically dead. Some people still live on in the hearts of the people who have loved and will continue to love them. Death is a merely a concept of not being physically present to others.

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4/30/2023 02:48:14 am

God blesss

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